Avanti Cigar News

Thinking outside the Box by Antoine Reid

August 14, 2018

Do your brands and packaging need a reset? Find out the process Avanti Cigars went through to rebrand its well-known brands for a new generation of cigar smokers.

Before customers even try your product, they are confronted with your packaging. Packaging doesn’t always seem very exciting, but a lot of thought, development, resources and money are put into a product’s packaging and its design. Steve Jobs once said, “Packaging can be a theater; it can create a story.” For tobacco products like cigars, where the story and history of a brand are just as important in selling it as the actual product itself, packaging is a big deal.